Carefully read the privacy policy as it explains what information we collect when you use our services.


We are fully dedicated to ensuring the privacy, confidentiality, and security of our site customers. In view of this, our privacy policy governs our actions as they relate to the use and disclosure of personal information.

What this Privacy Policy Covers

  • Data we collect
  • How We Use Your Personal Data
  • Purpose for which we are processing it
  • Personal Date Retention Period
  • Data Deletion
  • Cookies

Data We Collect

We collect your personal data in order to provide and continually improve our products and services when you create an account with Jeem. We may collect, use, store and transfer the following kinds of personal information about you

  • Information you provide to us: We receive and store the data you provide to us including your contact information, identity information, financial data and delivery address
  • Information from third parties: We may receive information about you from third parties including our carriers; merchants/brands; payment service providers and advertising service providers.
  • Information on the use of our website and/or mobile applications: We automatically collect and store certain types of information regarding your use of the Jumia marketplace including information about your searches, views, downloads and purchases.

How We Use Your Personal Data

We use your personal data to provide the services you request, operate, develop and improve our products and service including the following:
  • Registering you as a new customer.
  • Processing and delivering your orders.
  • Managing your relationship with us.
  • Resolving disputes and troubleshoot problems
  • Enabling you to participate in promotions, competitions and surveys.
  • Improving our products and services including our website and applications
  • Recommending/advertising products or services which may be of interest to you.
  • Complying with our legal obligations, including verifying your identity where necessary.
  • Detecting fraud.
  • Collecting and analysing demographic and profile data about our users' activity on our website

Purpose for which we are processing it.

  • Your personal data shall be collected and processed in line with legitimate and lawful purpose accepted by you herein, provided that a further processing may be done only for achieving, scientific research, historical research or statistical purposes for public interest in line with extant regulations and laws.
  • Personal data shall be adequate, accurate and without prejudice to the dignity of human person:
  • Personal data shall be stored only for the period within which it is reasonably needed, and shall be secured against all foreseeable hazards and breaches such as theft, cyberattack, viral attack, dissemination, manipulations of any kind, damage by rain, fire or exposure to other natural elements.
  • Our data collection shall depict that we owe a duty of care to you.
  • We shall be accountable in line with the laws and regulations.

Personal Date Retention Period

Jeem will only keep your personal data for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements.) Upon request for account closure/deletion, your account will be closed but this closure will not involve removal of historical records of the account for the reasons already stated. However, except as may be required by law or law enforcement agents and/or regulators, further processing of the personal information related to the account will cease from time of closure.

Data Deletion

This sets out our policy for responding to requests for deletion of data. This explains data deletion and the responsibilities of Jeem in responding with such a request. An individual can request the deletion or removal of personal data where there is no compelling reason for its continued processing.

When does the request to erasure apply?

Individuals can request to have personal data erased and to prevent processing in specific circumstances:

  • Where the personal data is no longer necessary in relation to the purpose for which it was originally collected/processed;
  • When the individual withdraws consent;
  • When the individual objects to the processing and there is no other legal ground for the relevant processing activity;
  • When the personal data was unlawfully processed;
  • Where the personal data has to be erased in order to comply with a legal obligation.

How can data be deleted?

We will delete the user data upon request (via email to or upon closure of your account. We undertake to perform the deletion within one month (30 calendar days) and will send you a confirmation once the information has been deleted. Wherever possible, we will aim to complete the request in advance of the deadline.


A cookie is a small computer file or piece of information that may be stored in your computer's hard drive when you visit our websites. We may use cookies to improve the functionality of our website and in some cases, to provide visitors with a customized online experience.

Cookies are widely used and most web browsers are configured initially to accept cookies automatically. You may change your Internet browser settings to prevent your computer from accepting cookies or to notify you when you receive a cookie so that you may decline its acceptance. Please note, however, if you disable cookies, you may not experience optimal performance of our website.

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